One of the perks of digital photography is that new technology becomes really inexpensive really fast. Is it too early to say that we are finally in the age of affordable full frame cameras? Maybe — two grand isn’t anybody’s lunch money. But Sony sure makes a huge leap in that direction with its newest full frame mirrorless camera, the Sony Alpha A7 III.
A little brother to the A7R III and the A9, both introduced last year, the A7 III achieves most of what its big brothers can do at a fraction of the price. In fact, most users won’t ever notice the difference; basically, it takes A9’s 24 megapixels instead of A7R III’s 42MP, and the 10 frames-per-second burst rate of the A7R III instead of the A9’s 20 fps. And it doesn’t come with the A9’s $4,500 price tag, nor the A7R III’s $3,200 — the A7 III is available for $2,000 new. In short, unless you’re a sports photographer with OCD or a landscape photographer who needs a photo to cover an entire wall, you’ll be perfectly satisfied (and your wallet considerably merrier) with the A7 III.
Compatible with Sony E Mount lenses, the A7 III also features 4K video, images stabilization, 15-stop dynamic range, silent mode, 3″ tilting screen, weather sealing, excellent battery life, and Sony’s impressive EyeAF feature that autofocuses by tracking your eye movement. If you’re in the market for a full frame mirrorless camera, this is a no-brainer — the Sony Alpha A7 III is simply like no other camera currently in its price range.