Mercedes-AMG is taking their marketing up a notch. The first AMG racetrack bearing the Mercedes-AMG name is now open, and it’s far from its hometown of Affalterbach, Germany.
The 2.67 mile-long circuit is located 24 miles from Gangnam, a district of Seoul, South Korea — an important market for AMG where the company racked up double-digit growth in 2017. The AMG Speedway is more than just a rebranding of an existing track, with a separate dedicated pit lane and paddock area that mark it as an exclusive, uniquely AMG track. An exclusive AMG Lounge also offers an intimate setting for enthusiasts and experts to discuss all things AMG.
“The AMG Speedway is the world’s first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets,” said Tobias Moers, CEO of Mercedes-AMG. “It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here firsthand.”