You may have heard of Baume & Mercier, the watch brand that’s a part of the bigger Richemont group that encompasses A. Lange & Söhne, Vacheron Constantin, Jaeger-LeCoultre, IWC Schaffhausen, Cartier, Panerai, Piaget, Roger Dubuis, Montblanc, and many more. Richemont has recently created BAUME, a modern take on Baume & Mercier with an emphasis on performance and sustainability.
The BAUME Iconic 41mm Automatic Watch epitomizes the modern Richemont approach by replacing the classic steel case with a lightweight and environmentally conscious case of recycled aluminum. The watch also helps eliminate harmful plastic pollution by transforming discarded plastic products into a highly durable fabric strap. The Miyota 82D7 automatic movement, with a power reserve of 40 hours, is displayed partially through the dial and also the open case back. It also features a striking design that can be customized through three different case, hand, and strap color options.