Nike x MMW Collection
Style Jul 09 2018
See American designer Matthew M. Williams’s vision that combined data with unwavering utility in action. Combining his ideas and Nike’s strive to move sportswear into the future, the Nike x MMW Collection is much more than flashy new sportswear collection begging for your money. In a collection of shirts, pants, and accessories Nike and Williams created garment patterning based on thermoregulation data, the starting point of which was 2017’s Advanced Apparel Exploration (A.A.E.) T-shirt that utilized motion-led knit patterns based on heat zone and motion trajectory data.
However, data alone doesn’t design, and the MMW Collection is where the human touch comes in; there must be storytelling. Long story short, this collection of training shirts, trousers, and accessories takes data-driven functionality to a whole new level with a human touch, such as in tonality and raw-edge details. Discover the collection on July 12.