TAG Heuer Connected Modular 45 Collection

$1,650+ buy now

Living in the era of the smartphone demands new and sophisticated thinking from a watch, all while staying true to timeless design and classic styles. TAG Heuer’s Connected Modular 45 Collection is the latest evolution in the legacy of luxury Swiss watchmaking, bringing time-honored watch designs into the 21st century thanks to innovative smartwatch technology.

The Connected Modular 45 Collection proudly carries the Swiss Made label, and it is Swiss ingenuity that helps this watch boldly stand out from its smartwatch competitors. TAG Heuer has chosen to embrace a fully modular design for this collection, allowing nearly every part of the watch to be replaced and customized as desired.

What results is a watch that is both high-end, packed with modern features and is truly yours. Even the touchscreen watch head is capable of being replaced by a mechanical watch. No two men are the same, so why should their watches be any different?

TAG Heuer’s latest collection is capable of thousands of variations, including customized screen displays, straps, buckles, lugs and more. Switching between parts is astonishingly simple, giving men the opportunity to have one watch capable of dressing up or down for any occasion.

We would be remiss not to mention some of the collection’s best smartwatch functionality. The collection’s watches are water resistant to 50m and have built-in GPS that tracks your location automatically, making the watch a joy to take with you on your adventures.

If you opt for a digital screen display, you will enjoy a stunning AMOLED display and a watch that is powered by an Intel processor and 4GB of RAM, ensuring the watch has plenty of horsepower to run your apps.

In short, the TAG Heuer Connected Modular 45 Collection deserves a long look from any man looking to marry his love for high-end watches and technology into a singularly stunning watch.

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